Posts Tagged ‘analytics’
Microsoft LookingGlass Prototype Promises to make Social Media Actionable for Business
Microsoft unveiled a proof-of-concept prototype “LookingGlass” this week at Advertising Week 2009.
According to Jamey Tisdale and and Marc Mercuri from Microsoft, “LookingGlass,” will let companies listen to, participate in, and analyze social media. It harnesses the Microsoft platform to demonstrate how businesses can quickly and efficiently put social media to use as they create advertising. It’s a prototype of a social media business platform, “What we’re trying to do is to make social media actionable for businesses.”
