The Semantic Revolution

For those of you who follow my (recently destroyed) blog and twitter you’ll notice that I’ve constantly had my head in analytics recently.  I’ve got this company called Theme Zoom whose online marketing was put together by people who think broader than their analytics can reach.  That’s a bit like your eyes being bigger than a stomach.   With a corporate blog on one domain; Russ and my blog on totally separate domains; three products, each on separate subdomains; and a help desk on yet another domain; all I can say is thank heavens we got rid of the forum, because, yap, you guessed it, it was on yet another subdomain.

Can you imagine trying to follow funnel traffic through that maze?  and on top of that, google only gave me 5 shots at defining a funnel with each profile, so that meant if I wanted to do it right, multiple profiles and then somehow connecting that mess back together again… and … WHO moved my asprin???

Yesterday all that changed!  No, I didn’t go on a rampage deleting domains (though in retrospect…)

Google’s updates to their Analytics is nothing short of amazing.  Now you can have up to 20 funnels defined and not only that, but there are aspects and degrees to the funnels.  It’s not just about conversion tracking any more, they make it EASY to see improvements for time spent on important (product eduction) pages, as well as to track FAILURE metrics.  Totally cool.

I could make a very long blog post out of explaining all this, but Justin Cutroni already did this on his blog post - so I’ll let you read all about it there.

–Sue

Theme Zoom Krakken is an integrated application suite that radically combines Market Analysis, Competitive Analysis, Keyword DNA Creation, Automated Silo Structured Blueprint and Website Development.

For more information about Krakken or to sign up with The Last Keyword Tool Free Trial visit Theme Zoom.