The Semantic Revolution

I watched part of “The 11th Hour” a while back, but I never made it even half way through. They were going on and on about issues with the environment and the LAST thing I wanted to hear about were more environmental problems.

This time I waited and about half way they transition from individual problems to a more general point of view and then on to discuss solutions.  This part of the movie I found somewhere between quite good and absolutely excellent!

Here are a few quotes I found interesting enough to jot down:

Thom Hartmann:

Microsoft unveiled a proof-of-concept prototype “LookingGlass” this week at Advertising Week 2009.

According to Jamey Tisdale and and Marc Mercuri from Microsoft, “LookingGlass,” will let companies listen to, participate in, and analyze social media. It harnesses the Microsoft platform to demonstrate how businesses can quickly and efficiently put social media to use as they create advertising. It’s a prototype of a social media business platform,  “What we’re trying to do is to make social media actionable for businesses.”

For those of you who follow my (recently destroyed) blog and twitter you’ll notice that I’ve constantly had my head in analytics recently.  I’ve got this company called Theme Zoom whose online marketing was put together by people who think broader than their analytics can reach.  That’s a bit like your eyes being bigger than a stomach.   With a corporate blog on one domain; Russ and my blog on totally separate domains; three products, each on separate subdomains; and a help desk on yet another domain; all I can say is thank heavens we got rid of the forum, because, yap, you guessed it, it was on yet another subdomain.